The company I run has been moderately successful in the past, but I was ready to take it to the next level. I knew that we could not explode right out of the starting gate because we just would not have been able to sustain it. However, we have been going strong for nearly three years now, and it was time to get things moving even better in the same direction. I knew that the best thing we could do is get some sales training because sales is what keeps any company alive.
I had all the confidence in the world in the eight men and women who comprised my sales team, but I also knew that they were not reaching their full potential. They knew more than the basics.…